Direct mail campaigns give a high ROI. They can work effectively in a campaign by themselves, or alongside a digital-marketing campaign. Because direct mail is more likely to get read, it increases your brand awareness, even if the first letter is unsuccessful.
For most small- and mid-sized businesses, getting a new direct–mail campaign out every four to six weeks is just about ideal. Any more often than that, and you’ll likely wear out your welcome.
Letters are the most formal, traditional, and personal type of direct mail and are effective at reaching professional clients to encourage a conversion or generate a lead. Letters are plain in style and very text-heavy, focusing on written communication to communicate to the reader.
Direct mail marketing is a strategy used by marketers to engage prospects and customers offline by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items.
According to the Direct Marketing Association, the average response rate for direct mail house lists is 9% and 5% for prospect lists. However, if your direct mail piece is advertising an expensive or complicated product, a response rate that is less than one percent is not unusual.
But here’s the truth: Direct mail is NOT dead. Direct mail is actually getting MORE response from consumers than any other marketing method — including online ads and email, even though it may seem like an ancient form of marketing.
